Excel Your Career with
Hospitality Management
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| BA-031 | Introduction to business | 6 Credits | View Details |
| BA-064 | Marketing Essentials | 6 Credits | View Details |
| BA-226 | Business communication | 6 Credits | View Details |
| BA-375 | Fundamentals of accounting | 6 Credits | View Details |
| BA-608 | Introduction to finance | 6 Credits | View Details |
| BA-686 | Management & administration | 6 Credits | View Details |
| BA-707 | E-business | 6 Credits | View Details |
| BA-785 | Human resources | 6 Credits | View Details |
| Courses Code | Courses Name | Credit Hours | Course Description |
|---|---|---|---|
| HOM-292 | Introduction to Hospitality Marketing | 6 Credits | View Details |
| HOM-367 | Special Topics in Hospitality Management | 6 Credits | View Details |
| HOM-436 | Introduction to Hospitality Industry | 6 Credits | View Details |
| HOM-440 | Introduction to Hospitality Accounting | 6 Credits | View Details |
| HOM-509 | Introduction to Hospitality Management | 6 Credits | View Details |
| HOM-694 | Contemporary Issues in Tourism and Hospitality | 6 Credits | View Details |
Introduction to business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding the u.s. business system.
- Understanding the environments of business.
- Conducting business ethically and responsibly.
- In Section 2 of this course you will cover these topics:
- Understanding entrepreneurship and new ventures.
- Understanding the global context of business.
- Managing the business enterprise
- In Section 3 of this exam you will be evaluated on below listed topics:
- Organizing the business enterprise
- Managing human resources and labor relations.
- Motivating and leading employees.
- In Section 4 of this course you will cover these topics
- Understanding marketing processes and consumer behavior.
- Developing and pricing products.
- Distributing products.
- In Section 5 of this course you will cover these topics:
- Promoting products.
- Producing goods and services.
- Managing for productivity and quality
- Managing information systems and communication technology.
- Understanding principles of accounting.
- Understanding money and banking.
- Understanding securities and investments.
- Understanding financial and risk management.
Marketing Essentials
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Marketing: managing profitable customer relationships
- Company and marketing strategy: partnering to build customer relationships
- The marketing environment
- In Section 2 of this course you will cover these topics:
- Managing marketing information
- Consumer markets and consumer buyer behavior
- Business markets and business buyer behavior
- In Section 3 of this exam you will be evaluated on below listed topics:
- Customer-driven marketing strategy: creativing value for target customers
- Product, services, and branding strategies
- New-product development and life-cycle strategies
- In Section 4 of this course you will cover these topics
- Pricing products: understanding and capturing customer value
- Pricing products: pricing strategies
- Marketing channels and supply chain management
- In Section 5 of this course you will cover these topics:
- Retailing and wholesaling
- Communicating customer value: integrated marketing communication strategy
- Advertising and public relations
- Personal selling and sales promotion
- Direct and online marketing: building direct customer relationships
- Creating competitive advantage
- The global marketplace
- Marketing ethics and social responsibility
Business communication
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Understanding business communication in todays workplace
- Communicating in teams and mastering listening and nonverbal communication
- In Section 2 of this course you will cover these topics:
- Planning business messages
- Writing business messages
- In Section 3 of this exam you will be evaluated on below listed topics:
- Completing business messages
- Choosing and using media for brief messages
- In Section 4 of this course you will cover these topics
- Writing routine and positive messages
- Writing negative messages
- In Section 5 of this course you will cover these topics:
- Writing persuasive messages
- Understanding and planning reports and proposals
- Writing and completing reports and proposals
- Preparing and giving oral presentations
- Building careers and writing rsums
- Applying and interviewing for employment
Fundamentals of accounting
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Accounting and the business environment
- Recording business transactions
- The adjusting process
- In Section 2 of this course you will cover these topics:
- Completing the accounting cycle
- Accounting for a retail business
- Internal control and cash
- In Section 3 of this exam you will be evaluated on below listed topics:
- Receivables
- Inventory
Long-term assets: plant assets and intangibles - In Section 4 of this course you will cover these topics
- Current liabilities and payroll
- Corporations and stockholders' equity
- Long-term liabilities
- The statement of cash flows
- In Section 5 of this course you will cover these topics:
- Financial statement analysis.
- Introduction to management accounting
- Job order costing
- Process costing
- Cost-volume-profit analysis
- The master budget and responsibility accounting
- Flexible budgets and standard costs
- Special business decisions and capital budgeting
Introduction to finance
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- An introduction to the foundations of financial management - the ties that bind
- The financial markets and interest rates
- Understanding financial statements and cash flows
- In Section 2 of this course you will cover these topics:
- Evaluating a firm's financial performance
- The time value of money
- Risk and return
- In Section 3 of this exam you will be evaluated on below listed topics:
- Bond valuation
- Stock valuation
- Capital-budgeting techniques and practice
- In Section 4 of this course you will cover these topics
- Cash flows and other topics in capital budgeting
- Cost of capital
- Determining the financing mix
- In Section 5 of this course you will cover these topics:
- Dividend policy and internal financing
- Short-term financial planning
- Working-capital management
- Current asset management
- International business finance
Management & administration
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to management and organizations.
- Management yesterday and today.
- Organizational culture and environment: the constraints.
- In Section 2 of this course you will cover these topics:
- Managing in a global environment.
- Social responsibility and managerial ethics.
- Decision-making: the essence of the manager's job.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Foundations of planning.
- Strategic management.
- Planning tools and techniques.
- In Section 4 of this course you will cover these topics
- Organizational structure and design
- Communication and information technology.
- Human resource management.
- In Section 5 of this course you will cover these topics:
- Managing change and innovation.
- Foundations of behavior.
- Understanding groups and teams.
- Motivating employees.
- Leadership.
- Foundations of control.
- Operations and value chain management
E-business
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Overview of ec.
- E-commerce market mechanisms.
- In Section 2 of this course you will cover these topics:
- Reatailing in e-commerce: products and services.
- Consumer behavior, customer service, and advertising
- In Section 3 of this exam you will be evaluated on below listed topics:
- Company-centric b2b and collaborative commerce.
- Public b2b exchanges.
- In Section 4 of this course you will cover these topics
- Intrabusiness, e-government, c2c, e-learning, and more.
- Mobile commerce.
- In Section 5 of this course you will cover these topics:
- Laws, ethics, and cyber crime.
- Payments and order fulfillment.
- E-strategy, internet communities, and global ec.
- Infrastructure and application development.
Human resources
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introducing hrm
- Human resource strategy and planning
- Recruitment
- In Section 2 of this course you will cover these topics:
- Selection: shortlisting and interviews
- The employment relationship
- Introduction to the learning process
- In Section 3 of this exam you will be evaluated on below listed topics:
- Learning and development programmes
- Performance appraisal and performance management
- In Section 4 of this course you will cover these topics
- Payment systems
- Managing employee welfare
- In Section 5 of this course you will cover these topics:
- Health and safety
- Partnership, employee involvement and high performance working
- Discipline and grievance
- Dismissal, redundancy and outplacement
Introduction to Hospitality Marketing
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction: marketing for hospitality and tourism.
- Service characteristics of hospitality and tourism marketing.
- The role of marketing in strategic planning.
- In Section 2 of this course you will cover these topics:
- The marketing environment.
- Marketing information systems and marketing research.
- Consumer markets and consumer buying behavior.
- In Section 3 of this exam you will be evaluated on below listed topics:
- Organizational buyer behavior and group markets.
- Market segmentation, targeting, and positioning.
- Designing and managing products.
- In Section 4 of this course you will cover these topics
- Internal marketing.
- Building customer loyalty through quality.
- Pricing products: pricing considerations, approaches and strategy.
- In Section 5 of this course you will cover these topics:
- Distribution channels.
- Promoting products: communication and promotion policy and advertising.
- Promoting products: public relations and sales promotion.
- Professional sales.*
- Electronic marketing: internet marketing, database marketing and direct marketing.*
- Destination marketing.
- Next years marketing plan.
Special Topics in Hospitality Management
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Introduction to the meetings, expositions, events and conventions industry
- Meeting, exhibition, event, and convention organizers and sponsors
- In Section 2 of this course you will cover these topics:
- Destination marketing organizations -dmos-
- Meeting and convention venues
- In Section 3 of this exam you will be evaluated on below listed topics:
- Exhibitions
- Service contractors
- In Section 4 of this course you will cover these topics
- Destination management companies
- Special events management
- In Section 5 of this course you will cover these topics:
- Planning meec gatherings
- Producing meec gatherings
- Food and beverage
- Legal issues in the meec industry
- Technology and the meeting professional
Introduction to Hospitality Industry
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Welcome to the hospitality industry
- Chapter2 careers in hospitality
- Tourism
- In Section 2 of this course you will cover these topics:
- The hotel business
- Rooms division operations
- Food and beverage operations.
- In Section 3 of this exam you will be evaluated on below listed topics:
- The restaurant business
- Restaurant operations
- Managed services
- In Section 4 of this course you will cover these topics
- Beverages
- Recreation, theme parks and clubs
- Gaming entertainment
- In Section 5 of this course you will cover these topics:
- Meetings, conventions / exhibitions and event management
- Leadership and management
- Hospitality marketing
- Human resources management
- Accounting, finance and cost control
- Hospitality information technology
Introduction to Hospitality Accounting
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Accounting and the business environment
- Recording business transactions
- The adjusting process
- In Section 2 of this course you will cover these topics:
- Completing the accounting cycle
- Accounting for a retail business
- Internal control and cash
- In Section 3 of this exam you will be evaluated on below listed topics:
- Receivables
- Inventory
- Long-term assets: plant assets and intangibles
- In Section 4 of this course you will cover these topics
- Current liabilities and payroll
- Corporations and stockholders' equity
- Long-term liabilities
- The statement of cash flows
- In Section 5 of this course you will cover these topics:
- Financial statement analysis.
- Introduction to management accounting
- Job order costing
- Process costing
- Cost-volume-profit analysis
- The master budget and responsibility accounting
- Flexible budgets and standard costs
- Special business decisions and capital budgeting
Introduction to Hospitality Management
Topics Covered in This Course:
In Section 2 of this course you will cover these topics:
In Section 3 of this exam you will be evaluated on below listed topics:
In Section 4 of this course you will cover these topics
In Section 5 of this course you will cover these topics:
- In Section 1 of this course you will cover these topics:
- Welcome to the hospitality industry
- Careers in hospitality
- Tourism
- The hotel business
- Rooms division
- Food and beverage operations
- The restaurant business
- Restaurant operations
- Managed services
- Beverages
- Recreation, theme parks, and clubs
- Gaming entertainment
- Meetings, conventions/exhibitions, and event management
- Leadership and management
- Planning
- Organizing
- Communicating and decision-making
- Human resources and motivation
- Control
Contemporary Issues in Tourism and Hospitality
Topics Covered in This Course:
- In Section 1 of this course you will cover these topics:
- Travel and tourism and hospitality: services for those away from home
- The secret of quality service
- Managers must manage
- Overview: hotels, hotels, hotels!
- Full-service hotels
- Limited-service hotels
- Extended-stay hotels
- In Section 2 of this course you will cover these topics:
- Convention hotels and conference centers
- Resorts, timeshares and condo-hotels
- Overview: profit-making - commercial- foodservices
- Food and beverage operations in hotels
- Upscale restaurants
- Casual-service - midscale- restaurants
- Family-service restaurants
- In Section 3 of this exam you will be evaluated on below listed topics:
- Quick-service restaurants
- Off-site catering
- Contract management company foodservices
- Foodservices in educational organizations
- Food and nutrition services in healthcare facilities
- The business of business and industry foodservices
- Vending and office coffee services
- In Section 4 of this course you will cover these topics
- Private club management
- Cruise lines: a close look at resorts on water
- Casino entertainment management
- Sports and recreational foodservices: part of the leisure service market
- Management of amusement and theme parks
- Overview of the entertainment industry
- Professional meeting management
- In Section 5 of this course you will cover these topics:
- Exhibition -trade show- management
- Special events management
- Planning your hospitality career
- The job search: your first professional position
- Your first professional position: celebrate success
- Entrepreneur or intrapreneur?
- Domestic or global hospitality and ndash;or both?
Your Academic Journey is just getting started
We are looking for bright students who will make valuable contributions to both the GUC Community and the broader society post-graduation.
In Addition to a student’s grades, the Admissions Committee looks at a variety of other things such as Character, Extracurricular Interests, achievements and the ability to take advantage of the resources provided.